18. gross impressions do not\na. involve televised sports or entertainment events\nb. involve the number of…

18. gross impressions do not\na. involve televised sports or entertainment events\nb. involve the number of times a product is associated with a successful athlete\nc. occur accidentally\nd. influence consumer purchases

18. gross impressions do not\na. involve televised sports or entertainment events\nb. involve the number of times a product is associated with a successful athlete\nc. occur accidentally\nd. influence consumer purchases

Answer

Brief Explanations:

Gross impressions are the total number of times an advertisement is exposed to an audience. They can be from televised sports or entertainment events, can be related to product - athlete associations, and can occur accidentally. However, they are mainly about exposure and not directly about influencing consumer purchases. Consumer purchases are influenced by many factors beyond just the number of impressions.

Answer:

d. influence consumer purchases