23. which of the following is the term for the overall impression gathered from information that is seen…

23. which of the following is the term for the overall impression gathered from information that is seen, heard and experienced by customers who encounter a business, its products and services? (1 point) company brand positive feeling company culture brand promise 24. whats the term for a very brief speech that you can use to sell yourself to people you meet (1 point) sales presentation keynote speech elevator pitch introduction 25. whats the specific term for the action a retailer makes to address a service failure? (1 point) customer service service recovery quality service service process 26. which of the following is the term for behavior influences that come from a customers family and friends (1 point) internal physical cues external social cues retailer cues external commercial cues 27. if a pos system detects credit card fraud what will it do? (1 point) alert security process the transaction decline the transaction sound the alarm

23. which of the following is the term for the overall impression gathered from information that is seen, heard and experienced by customers who encounter a business, its products and services? (1 point) company brand positive feeling company culture brand promise 24. whats the term for a very brief speech that you can use to sell yourself to people you meet (1 point) sales presentation keynote speech elevator pitch introduction 25. whats the specific term for the action a retailer makes to address a service failure? (1 point) customer service service recovery quality service service process 26. which of the following is the term for behavior influences that come from a customers family and friends (1 point) internal physical cues external social cues retailer cues external commercial cues 27. if a pos system detects credit card fraud what will it do? (1 point) alert security process the transaction decline the transaction sound the alarm

Answer

Answer:

  1. company brand
  2. elevator pitch
  3. service recovery
  4. external social cues
  5. decline the transaction

Brief Explanations:

  1. The overall impression from customer - business interactions is the company brand.
  2. An elevator pitch is a short self - selling speech.
  3. Service recovery addresses service failures.
  4. Family and friends' influences are external social cues.
  5. A POS system declines transactions on detecting fraud.