34. paid, personal communication that seeks to inform customers and persuade them to purchase products in an…

34. paid, personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation is:\n a. personal promotion.\n b. advertising\n c. personal selling\n d. public relations\n e. word - of - mouth\n35. when mcdonalds uses the monopoly game in which customers receive game pieces at each visit, with which they try to assemble a complete set to win prizes, mcdonalds is using:\n a. sales promotion\n b. advertising\n c. guerilla marketing\n d. personal selling\n e. public relations\n36. if a push policy is used in promoting a product, the firm:\n a. promotes directly to consumers.\n b. promotes to a channel intermediary.\n c. promotes using strong - arm tactics.\n d. promotes to end users.\n e. will be assured of having an effective promotional mix.\n37. the most effective method of determining advertising platform issues is to use a survey of:\n a. personnel within the firm.\n b. individuals at the advertising agency.\n c. customers.\n d. marketers in the industry.\n e. advertising experts\n38. a list of the exact magazines, newspapers, websites and television stations as well as the dates and times an advertisement will appear is a (n):\n a. advertising plan\n b. media spreadsheet\n c. prospect list\n d. media plan\n e. media platform

34. paid, personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation is:\n a. personal promotion.\n b. advertising\n c. personal selling\n d. public relations\n e. word - of - mouth\n35. when mcdonalds uses the monopoly game in which customers receive game pieces at each visit, with which they try to assemble a complete set to win prizes, mcdonalds is using:\n a. sales promotion\n b. advertising\n c. guerilla marketing\n d. personal selling\n e. public relations\n36. if a push policy is used in promoting a product, the firm:\n a. promotes directly to consumers.\n b. promotes to a channel intermediary.\n c. promotes using strong - arm tactics.\n d. promotes to end users.\n e. will be assured of having an effective promotional mix.\n37. the most effective method of determining advertising platform issues is to use a survey of:\n a. personnel within the firm.\n b. individuals at the advertising agency.\n c. customers.\n d. marketers in the industry.\n e. advertising experts\n38. a list of the exact magazines, newspapers, websites and television stations as well as the dates and times an advertisement will appear is a (n):\n a. advertising plan\n b. media spreadsheet\n c. prospect list\n d. media plan\n e. media platform

Answer

Brief Explanations:

  1. Personal selling involves paid, one - on - one communication to inform and persuade customers to buy in an exchange.
  2. Sales promotion includes short - term incentives like the Monopoly game used by McDonald's to encourage customer visits.
  3. A push policy promotes a product to channel intermediaries to move it through the distribution channel.
  4. Customers' opinions are most crucial in determining advertising platform issues as they are the target audience.
  5. A media plan details the exact media (magazines, newspapers, etc.) and the schedule for an advertisement.

Answer:

  1. c. Personal selling
  2. a. Sales promotion
  3. b. Promotes to a channel intermediary.
  4. c. Customers.
  5. d. Media plan