age, rate of product use, location, personality, and gender are all examples of which of the following?\no…

age, rate of product use, location, personality, and gender are all examples of which of the following?\no a. psychographic variables\no b. demographic variables\no c segmentation variables\no d. targeting strategies\no e. geographic characteristics

age, rate of product use, location, personality, and gender are all examples of which of the following?\no a. psychographic variables\no b. demographic variables\no c segmentation variables\no d. targeting strategies\no e. geographic characteristics

Answer

Brief Explanations:

Age, gender are demographic; location is geographic; personality is psychographic. All are used for market - segmentation. So they are segmentation variables.

Answer:

C. Segmentation variables