audiomax is a music superstore selling instruments, sound equipment, lighting, as well as dj, band, and…

audiomax is a music superstore selling instruments, sound equipment, lighting, as well as dj, band, and orchestra products. audiomax plans to continue its growth across the country by opening 5 to 10 new stores each year. audiomax has recognized that it targets several market segments, including professional musicians, djs, and consumers who purchase instruments for school bands and orchestras. the company has developed a detailed description of these various customer segments. these detailed descriptions include information such as demographic characteristics—age, income, and educational level—as well as an individuals preferences regarding what brands of instruments they purchase, how frequently they visit the store to make a purchase, how much time they spend in the store, and the percent of time they select audiomax to make a purchase. what step in the target market selection process has audiomax completed by describing their groups of customers?\n\no a definition of one segmentation variable to use\no b identification of the appropriate targeting strategy\no c financial evaluation of relevant market segments\no d development of market segment profiles\no e selection of specific target markets

audiomax is a music superstore selling instruments, sound equipment, lighting, as well as dj, band, and orchestra products. audiomax plans to continue its growth across the country by opening 5 to 10 new stores each year. audiomax has recognized that it targets several market segments, including professional musicians, djs, and consumers who purchase instruments for school bands and orchestras. the company has developed a detailed description of these various customer segments. these detailed descriptions include information such as demographic characteristics—age, income, and educational level—as well as an individuals preferences regarding what brands of instruments they purchase, how frequently they visit the store to make a purchase, how much time they spend in the store, and the percent of time they select audiomax to make a purchase. what step in the target market selection process has audiomax completed by describing their groups of customers?\n\no a definition of one segmentation variable to use\no b identification of the appropriate targeting strategy\no c financial evaluation of relevant market segments\no d development of market segment profiles\no e selection of specific target markets

Answer

Brief Explanations:

AudioMax has described various customer groups with details like demographics and purchase - related preferences. This aligns with developing market segment profiles which involve creating detailed descriptions of different market segments.

Answer:

d. Development of market segment profiles