bo is a purchasing manager of computer and software equipment for his company, which employs about 500…

bo is a purchasing manager of computer and software equipment for his company, which employs about 500 individuals. he subscribes to the mit technology review and several other trade publications that review computer hardware and software. in addition, bo is an active user of online forums and often reads reviews that other purchasing managers post about different computer models. bo spends about 1 - 2 hours each week reviewing information through these sources before making purchasing decisions. bo is most likely in which stage of the consumer decision process?\n\no a consideration set\no b information search\no c post - purchase\no d purchase\no e problem recognition

bo is a purchasing manager of computer and software equipment for his company, which employs about 500 individuals. he subscribes to the mit technology review and several other trade publications that review computer hardware and software. in addition, bo is an active user of online forums and often reads reviews that other purchasing managers post about different computer models. bo spends about 1 - 2 hours each week reviewing information through these sources before making purchasing decisions. bo is most likely in which stage of the consumer decision process?\n\no a consideration set\no b information search\no c post - purchase\no d purchase\no e problem recognition

Answer

Brief Explanations:

Bo is gathering information from trade - publications and online forums before making a purchasing decision. This aligns with the information search stage in the consumer decision - making process where consumers seek out information about products or services to make an informed choice.

Answer:

B. Information search