chick - fil - a released a statement to explain their partnership with thrive coffee and how the company is…

chick - fil - a released a statement to explain their partnership with thrive coffee and how the company is working to support local farmers. which aspect of the promotional mix is this? sales promotion personal selling public relations advertising

chick - fil - a released a statement to explain their partnership with thrive coffee and how the company is working to support local farmers. which aspect of the promotional mix is this? sales promotion personal selling public relations advertising

Answer

Answer:

C. Public Relations

Brief Explanations:

Public relations involves managing the spread of information between an organization and the public. Releasing a statement to explain a partnership and social - responsibility efforts (supporting local farmers) is a public - relations activity. It aims to build a positive image and maintain good relationships with the public, rather than directly promoting sales (sales promotion), one - on - one selling (personal selling), or traditional advertising.