when a consumer encounters a new product in the marketplace, which aspect of the product is most likely to…
when a consumer encounters a new product in the marketplace, which aspect of the product is most likely to drive their evaluation of it? (1 point) the products phase in the life cycle the needs that the product could fulfill the method in which the product is purchased the way the product fits into a product line
Answer
Brief Explanations:
Consumers primarily evaluate new - products based on how well they meet their needs. Product life - cycle phase, purchase method, and product - line fit are secondary in initial evaluation.
Answer:
the needs that the product could fulfill