in the context of interpreting market research, classify the following data as either primary or secondary…

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. information collected from your company focus group. demographic data you obtained from the government. facts you collected from professional journal articles. a marketing survey you posted on facebook. primary secondary

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. information collected from your company focus group. demographic data you obtained from the government. facts you collected from professional journal articles. a marketing survey you posted on facebook. primary secondary

Answer

Brief Explanations:

Primary data is collected directly by the researcher for a specific purpose. Secondary data is data that has been collected by others for a different purpose. Information from a company focus - group and a Facebook marketing survey are directly collected by the researcher for market research, so they are primary data. Demographic data from the government and facts from professional journal articles are collected by others, so they are secondary data.

Answer:

Primary: Information collected from your company focus group., A marketing survey you posted on Facebook. Secondary: Demographic data you obtained from the government., Facts you collected from professional journal articles.