in the context of interpreting market research, classify the following data as either primary or secondary…

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. facts you collected from professional journal articles. a marketing survey you posted on facebook. information collected from your company focus group. demographic data you obtained from the government. primary secondary

in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. facts you collected from professional journal articles. a marketing survey you posted on facebook. information collected from your company focus group. demographic data you obtained from the government. primary secondary

Answer

Brief Explanations:

Primary data is collected directly by the researcher for a specific purpose. Secondary data is data that has been collected by others for other purposes. A marketing survey posted on Facebook and information from a company focus - group are primary as they are direct data collection by the researcher. Facts from professional journal articles and demographic data from the government are secondary as they are pre - existing data collected by others.

Answer:

Primary: A marketing survey you posted on Facebook, Information collected from your company focus group Secondary: Facts you collected from professional journal articles, Demographic data you obtained from the government