how have cruise lines changed the way they market to potential guests from how they did several decades…
how have cruise lines changed the way they market to potential guests from how they did several decades ago?\ndepending more heavily on travel agencies\nmaking use of direct marketing opportunities\nusing far less actual marketing and depending solely on word of mouth\nrefraining from any marketing at all; everyone already knows about cruise ship options
Answer
Brief Explanations:
In recent decades, with the development of technology and changes in consumer - behavior, cruise lines have shifted from relying mainly on travel agencies to also making use of direct marketing opportunities like online advertising, email marketing, and social media campaigns. They cannot rely solely on word - of - mouth or refrain from marketing as competition is high.
Answer:
making use of direct marketing opportunities