when developing an advertising campaign, marketers would ______ after defining the advertising…
when developing an advertising campaign, marketers would ______ after defining the advertising objectives.\ncreate the advertising message\ncreate the advertising platform\nexecute the campaign\ndevelop the media plan
Answer
Brief Explanations:
In the advertising - campaign development process, after defining the advertising objectives, the next step is to create the advertising message. The message is the core communication element. Creating the platform comes later as it involves choosing where to deliver the message. Executing the campaign is towards the end - stage, and developing the media plan is also a subsequent step related to message delivery channels.
Answer:
create the advertising message