this directs a companys marketing mix at a large and diverse group of customers. everyone is considered a…

this directs a companys marketing mix at a large and diverse group of customers. everyone is considered a potential customer.\nindustrial marketing\nmass marketing\nconsumer marketing\nsegment marketing\nwhich of the following is the best example of a product that uses a market segmentation?\npepsi cola in aluminum cans\npoligrip denture adhesive\nshell regular gasoline\ncoca - cola in a 2 liter bottle

this directs a companys marketing mix at a large and diverse group of customers. everyone is considered a potential customer.\nindustrial marketing\nmass marketing\nconsumer marketing\nsegment marketing\nwhich of the following is the best example of a product that uses a market segmentation?\npepsi cola in aluminum cans\npoligrip denture adhesive\nshell regular gasoline\ncoca - cola in a 2 liter bottle

Answer

Brief Explanations:

  1. Mass marketing targets a large and diverse group considering everyone as a potential customer. Industrial marketing focuses on business - to - business transactions, consumer marketing is more general about consumers but not as broad as mass marketing in terms of the 'everyone' approach, and segment marketing divides the market into distinct groups.
  2. Poligrip Denture Adhesive targets a specific segment of the population (people with dentures), while Pepsi Cola in aluminum cans, Shell Regular Gasoline, and Coca - Cola in a 2 - liter bottle are more mass - market products.

Answer:

  1. B. mass marketing
  2. B. Poligrip Denture Adhesive