drag the tiles to the correct boxes to complete the pairs. match the customer segmentation strategies to…
drag the tiles to the correct boxes to complete the pairs. match the customer segmentation strategies to their related scenarios. demographic segmentation psychographic segmentation behavioral segmentation geographic segmentation a luxury brand of automobile that appeals to a persons need for prestige a company marketing their range of raincoats and umbrellas just before the onset of spring a company marketing a range of kitchen appliances to affluent women a gym offering annual memberships to regular customers at cheaper rates with added benefits
Answer
Brief Explanations:
- A luxury brand appealing to prestige needs targets customers based on psychological factors, so it's psychographic segmentation.
- Marketing rain - gear before spring targets customers based on their likely behavior of needing such products during that time, so it's behavioral segmentation.
- Marketing kitchen appliances to affluent women segments by demographic factors like gender and income, so it's demographic segmentation.
- A gym offering deals to regular customers segments based on customer behavior of being regular, so it's behavioral segmentation.
Answer:
- a luxury brand of automobile that appeals to a person's need for prestige: psychographic segmentation
- a company marketing their range of raincoats and umbrellas just before the onset of spring: behavioral segmentation
- a company marketing a range of kitchen appliances to affluent women: demographic segmentation
- a gym offering annual memberships to regular customers at cheaper rates with added benefits: behavioral segmentation