evaluate the effectiveness of this ad. why is association a good strategy for the target audience? spread…

Brief Explanations:

The ad associates positive emotions (couple enjoying music) with the idea of spreading music instead of the flu. Association works well as it links the product/service (music - related, perhaps promoting flu - shots or healthy behavior) with positive feelings and social connection. This can attract the target audience by appealing to their desire for positive experiences and social well - being.

Answer:

The ad is effective as association creates positive connotations. It's a good strategy for the target audience because it appeals to emotions and social aspects, making the message more memorable and appealing.