exam: customer service & sales (july 2024 release)\nquestion 65 of 75\nbecca likes to create makeup videos…

exam: customer service & sales (july 2024 release)\nquestion 65 of 75\nbecca likes to create makeup videos on tiktok and recently posted a video about a new lipstick that went viral, resulting in the lipstick selling out at local stores. how would you characterize beccas role in this scenario?\na. a makeup fanatic\nb. a consumer\nc. an influencer\nd. a trend beauty

exam: customer service & sales (july 2024 release)\nquestion 65 of 75\nbecca likes to create makeup videos on tiktok and recently posted a video about a new lipstick that went viral, resulting in the lipstick selling out at local stores. how would you characterize beccas role in this scenario?\na. a makeup fanatic\nb. a consumer\nc. an influencer\nd. a trend beauty

Answer

Brief Explanations:

An influencer is someone who has the power to affect the purchasing decisions of others due to their authority, knowledge, position, or relationship with their audience. Becca's viral TikTok video led to the lipstick selling out, showing her influence on consumer behavior.

Answer:

C. An influencer