exam: customer service & sales (july 2024 release)\nquestion 70 of 75\nwhat is the first step in the…

exam: customer service & sales (july 2024 release)\nquestion 70 of 75\nwhat is the first step in the customer loyalty life cycle?\na. the customer likes or does not like their store or online experience.\nb. the customer considers different purchase options.\nc. the customer has a want or need.\nd. the customer has a good customer service experience and purchases from the retailer again.

exam: customer service & sales (july 2024 release)\nquestion 70 of 75\nwhat is the first step in the customer loyalty life cycle?\na. the customer likes or does not like their store or online experience.\nb. the customer considers different purchase options.\nc. the customer has a want or need.\nd. the customer has a good customer service experience and purchases from the retailer again.

Answer

Answer:

C. The customer has a want or need.

Brief Explanations:

The customer loyalty life - cycle starts with a customer having a want or need. This is the initial trigger for any interaction with a brand or retailer. Only when a need exists will a customer consider purchase options, have an experience, etc.