exam: retail industry fundamentals (july 2024 release)\nquestion 36 of 50\nwhat is the first step in the…

exam: retail industry fundamentals (july 2024 release)\nquestion 36 of 50\nwhat is the first step in the customer loyalty life cycle?\na. the customer considers different purchase options.\nb. the customer has a want or need.\nc. the customer likes or does not like their store or online experience.\nd. the customer chooses a buying option - either at a store or online.

exam: retail industry fundamentals (july 2024 release)\nquestion 36 of 50\nwhat is the first step in the customer loyalty life cycle?\na. the customer considers different purchase options.\nb. the customer has a want or need.\nc. the customer likes or does not like their store or online experience.\nd. the customer chooses a buying option - either at a store or online.

Answer

Brief Explanations:

The customer loyalty life - cycle starts with the customer having a want or need. This is the trigger that sets the entire process in motion. Without a want or need, there is no subsequent consideration of options, choice of buying option, or evaluation of the experience.

Answer:

B. The customer has a want or need.