fiona is looking for a birthday gift for her mom and wants to purchase a bottle of perfume. when she arrives…

fiona is looking for a birthday gift for her mom and wants to purchase a bottle of perfume. when she arrives at the perfume counter, she notices that chanel has several new scents available and a variety of gift boxes that also include soap and body lotion. fiona is trying to decide what to purchase. fiona is willing to spend time trying the different scents, and as the gift boxes only cost an additional $35, there is not much risk involved. what type of consumer decision will this purchase most likely be for fiona?\n\no a limited decision making\no b high risk decision making\no c extensive decision making\no d routinized response behavior\no e impulse buying

fiona is looking for a birthday gift for her mom and wants to purchase a bottle of perfume. when she arrives at the perfume counter, she notices that chanel has several new scents available and a variety of gift boxes that also include soap and body lotion. fiona is trying to decide what to purchase. fiona is willing to spend time trying the different scents, and as the gift boxes only cost an additional $35, there is not much risk involved. what type of consumer decision will this purchase most likely be for fiona?\n\no a limited decision making\no b high risk decision making\no c extensive decision making\no d routinized response behavior\no e impulse buying

Answer

Brief Explanations:

Limited decision - making involves some information search and evaluation of alternatives for a moderately important purchase with low - to - moderate risk. Fiona is considering different perfume options and gift boxes. The additional cost of the gift box is low ($35) and the risk is minimal. It's not a high - risk decision as the cost and consequences are not significant. It's not extensive decision - making which is for high - cost, high - risk, and highly involved purchases. It's not routinized response behavior as she is actually considering options and not just making a habitual purchase. It's not impulse buying as she is thinking about her options.

Answer:

A. Limited decision making