fiona is looking for a birthday gift for her mom and wants to purchase a bottle of perfume. when she arrives…

fiona is looking for a birthday gift for her mom and wants to purchase a bottle of perfume. when she arrives at the perfume counter, she notices that chanel has several new scents available and a variety of gift boxes that also include soap and body lotion. fiona is trying to decide what to purchase. fiona is willing to spend time trying the different scents, and as the gift boxes only cost an additional $35, there is not much risk involved. what type of consumer decision will this purchase most likely be for fiona?\n\no a. limited decision making\no b. high risk decision making\no c. extensive decision making\no d. routinized response behavior\no e. impulse buying

fiona is looking for a birthday gift for her mom and wants to purchase a bottle of perfume. when she arrives at the perfume counter, she notices that chanel has several new scents available and a variety of gift boxes that also include soap and body lotion. fiona is trying to decide what to purchase. fiona is willing to spend time trying the different scents, and as the gift boxes only cost an additional $35, there is not much risk involved. what type of consumer decision will this purchase most likely be for fiona?\n\no a. limited decision making\no b. high risk decision making\no c. extensive decision making\no d. routinized response behavior\no e. impulse buying

Answer

Brief Explanations:

Limited decision - making involves some time and effort in evaluating options, with moderate risk. Fiona is willing to spend time trying different scents and the additional cost of the gift box is low, indicating a moderate - effort decision with low risk. It's not high - risk as the cost is low, not extensive as it doesn't require a lot of research, not routinized as it's a special purchase for a gift, and not impulse as she is thinking about it.

Answer:

A. Limited decision making