a firm that uses ____________ segmentation divides a market into groups based on values, attitudes, or…

a firm that uses ____________ segmentation divides a market into groups based on values, attitudes, or interests. multiple choice demographic benefit psychographic normative

a firm that uses ____________ segmentation divides a market into groups based on values, attitudes, or interests. multiple choice demographic benefit psychographic normative

Answer

Brief Explanations:

Psychographic segmentation divides markets based on consumers' values, attitudes, and interests. Demographic segmentation is based on factors like age, gender etc. Benefit - segmentation is based on the benefits consumers seek. Normative is not a recognized market - segmentation type in this context.

Answer:

C. psychographic