which of the following is most likely used by a seller to target an impulse buyer?\na. contest\nb…

which of the following is most likely used by a seller to target an impulse buyer?\na. contest\nb. coupon\nc. display\nd. rebate\nplease select the best answer from the choices provided

which of the following is most likely used by a seller to target an impulse buyer?\na. contest\nb. coupon\nc. display\nd. rebate\nplease select the best answer from the choices provided

Answer

Brief Explanations:

  • A display can catch the eye of an impulse buyer. Impulse buyers make unplanned purchases. A well - placed display in a store (e.g., at the checkout counter) can attract their attention quickly.
  • A contest is more about engaging customers over a period and usually requires some form of participation (like filling out a form), which is not as immediate as targeting an impulse.
  • A coupon often requires the buyer to have some prior intention (to look for a coupon) or to plan (to remember to use it), which is less likely for an impulse buyer.
  • A rebate requires the buyer to go through a post - purchase process (like mailing in a form), which is a deterrent for an impulse purchase.

Answer:

C. display