which of the following promotional methods involves two - way communications between the company and the…

which of the following promotional methods involves two - way communications between the company and the potential customers? (select the best answer.)\ndirect marketing\nadvertising\npersonal selling\npublic relations

which of the following promotional methods involves two - way communications between the company and the potential customers? (select the best answer.)\ndirect marketing\nadvertising\npersonal selling\npublic relations

Answer

Brief Explanations:

Direct marketing can be one - way (e.g., mass email). Advertising is mainly one - way communication from company to customers. Public relations is more about managing the company's image and is often one - way or broad - based communication. Personal selling involves face - to - face or direct interaction where the salesperson can listen to customer feedback and communicate company information, enabling two - way communication.

Answer:

C. Personal selling