which of the following types of promotion is usually the least expensive for a company?\na. personal…
which of the following types of promotion is usually the least expensive for a company?\na. personal selling\nb. publicity\nc. direct marketing\nd. advertising\nplease select the best answer from the choices provided\no a\no b\no c\no d
Answer
Brief Explanations:
Personal selling involves sales - people, direct marketing has costs related to reaching customers directly, and advertising requires media buys. Publicity is earned media coverage, often through positive news or events related to the company, and usually has lower direct costs as it doesn't require payment for media space like advertising or dedicated sales forces like personal selling.
Answer:
B. Publicity