gear up zoey worked for a retail company and observed that there were many things it could do better. she…

gear up zoey worked for a retail company and observed that there were many things it could do better. she shared some of her ideas with upper management, but they did not want to do things differently. when zoey went home to talk to her husband, they both realized that, given her passion, perhaps zoey should open her own business. after a lot of consideration, she decided to open a sporting goods store called gear up. she also knew just where to open the store—right next to her house. to be certain to address all aspects of the business, zoey hired a marketing research firm to determine the best location. once all the research was compiled and analyzed, she realized that it would actually be better to open the store in a different area. she also realized that deciding where to locate the business was not the only major concern. more specifically, she would have to focus on the four elements of the marketing mix as well, creating a whole marketing plan. her husband mentioned the possibility of using commercial databases to help with the business. with her husbands support and a good marketing plan, zoey felt that she would be prepared to make the right decisions. refer to gear up. if zoey were to engage a research firm that provides information about local household demographics, purchases, television - viewing and online behavior, and responses to promotions such as coupons and free samples, it would most likely provide which of the following? a. multiple - source data b. dual - source data c. single - source data d. internal data e. primary data

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