when keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that…

when keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. how is keelys market most likely segmented? (1 point) psychographically geographically demographically behaviorally

when keely opened a swimsuit shop in the town where she vacationed every summer as a child, she knew that her selling season would be short. how is keelys market most likely segmented? (1 point) psychographically geographically demographically behaviorally

Answer

Brief Explanations:

Psychographic segmentation is based on lifestyle, values, attitudes. Geographic is by location. Demographic is by age, gender etc. Behavioral is by usage, loyalty, occasion. Since the selling season is short (occasion - summer vacation), it's behavioral segmentation.

Answer:

O behaviorally