khandi wants to advertise her fried clam restaurants on the seacoast near boston, massachusetts. which of…
khandi wants to advertise her fried clam restaurants on the seacoast near boston, massachusetts. which of the following media options would be the most cost effective? select all that apply. a commercial run on a popular radio show an ad placed in a locally distributed newspaper an ad placed in a nationally distributed magazine a commercial run on a national network in prime time
Answer
Brief Explanations:
For a local - fried clam restaurant near Boston, a national - level advertisement (national magazine, national network prime - time commercial) will be more expensive and may reach a large number of non - local customers who are unlikely to visit the restaurant. A local radio show commercial and a locally distributed newspaper ad can target the local customer base more effectively and are likely to be more cost - effective.
Answer:
A. a commercial run on a popular radio show B. an ad placed in a locally distributed newspaper