knowledge check - question 6\nwhich of the following is the term for the retailing approach that places the…

knowledge check - question 6\nwhich of the following is the term for the retailing approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels?\na. multichannel\nb. omnichannel\nc. integrated channel\nd. seamless channel

knowledge check - question 6\nwhich of the following is the term for the retailing approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels?\na. multichannel\nb. omnichannel\nc. integrated channel\nd. seamless channel

Answer

Answer:

B. Omnichannel

Brief Explanations:

Omnichannel retail integrates multiple channels to create a seamless customer - shopping experience. Multichannel just uses multiple channels without seamless integration. Integrated channel and seamless channel are not the correct terms for this concept.