kylo is a brand manager. he has been puzzling over why one of his top - selling products is suddenly…

kylo is a brand manager. he has been puzzling over why one of his top - selling products is suddenly stagnating. prior to setting up a marketing research project, he decides to check the companys twitter feed, where he sees that a number of people have complained about the products quality in the last month. this is an example of _________. a. secondary data b. external data c. single - source data d. primary data e. inventory data

kylo is a brand manager. he has been puzzling over why one of his top - selling products is suddenly stagnating. prior to setting up a marketing research project, he decides to check the companys twitter feed, where he sees that a number of people have complained about the products quality in the last month. this is an example of _________. a. secondary data b. external data c. single - source data d. primary data e. inventory data

Answer

Brief Explanations:

External data comes from outside the company. Twitter - a public - facing platform where customers voice their opinions is an external source. Secondary data is data already collected for other purposes. Single - source data comes from one specific provider. Primary data is collected directly by the researcher for the current research. Inventory data pertains to stock levels. The Twitter feed data is external to the company.

Answer:

b. external data