laggards make up roughly ______ of the market. o 20% o 5% o 10% o 16%
laggards make up roughly ______ of the market. o 20% o 5% o 10% o 16%
Answer
Brief Explanations:
In the diffusion - of - innovations theory in marketing, laggards are the last group to adopt a new product or service and typically make up about 16% of the market.
Answer:
D. 16%