list the four key components of the marketing process.

Brief Explanations:

The four key components of the marketing process are understanding market - consumer needs, designing a customer - value driven marketing strategy, constructing an integrated marketing program to deliver value, and building profitable customer relationships and creating customer delight.

Answer:

1. Understanding market - consumer needs
2. Designing a customer - value driven marketing strategy
3. Constructing an integrated marketing program to deliver value
4. Building profitable customer relationships and creating customer delight