loréal is the producer of many skincare and makeup lines, including nyx, lancôme, and it cosmetics. the…

loréal is the producer of many skincare and makeup lines, including nyx, lancôme, and it cosmetics. the company has offered rewards for customers who post reviews of its products. in doing so, loréal is striving to utilize which of the following?\n\no a. electronic media\no b. new concept viewing\no c. a test market\no d. consumer - generated marketing\no e. fan pages

loréal is the producer of many skincare and makeup lines, including nyx, lancôme, and it cosmetics. the company has offered rewards for customers who post reviews of its products. in doing so, loréal is striving to utilize which of the following?\n\no a. electronic media\no b. new concept viewing\no c. a test market\no d. consumer - generated marketing\no e. fan pages

Answer

Brief Explanations:

Consumer - generated marketing involves using content created by consumers, like product reviews. L'Oréal offering rewards for customer - posted reviews is a way to encourage such consumer - generated content for marketing purposes.

Answer:

d. Consumer - generated marketing