a market research company wants to collect opinions on the comfort and performance of a new type of sneaker…
a market research company wants to collect opinions on the comfort and performance of a new type of sneaker by brand x. which group of individuals would be the best choice for a random sample?\nask every fourth person on the street\nask every fourth person who is wearing that brand of sneaker\nask every fourth employee from the brand x flagship store\nask every fourth person who is wearing shoes
Answer
Brief Explanations:
A random sample should be representative of the general population of sneaker - users. Asking every fourth person on the street is likely to include a diverse group of people who may or may not be wearing Brand X sneakers, but are potential consumers. Asking only those wearing the brand (option 2) is a biased sample as they are already users. Employees of the flagship store (option 3) are not representative of the general public. Asking only those wearing shoes (option 4) is too broad and doesn't target potential Brand X consumers specifically.
Answer:
ask every fourth person on the street