5. how do marketers choose segments to target? (page 10)
5. how do marketers choose segments to target? (page 10)
Answer
Brief Explanations:
Marketers consider factors like segment size, growth potential, profitability, accessibility, and compatibility with company resources and objectives. They analyze consumer needs, demographics, psychographics, and behavior to identify attractive segments.
Answer:
Marketers choose target segments by considering factors such as segment size, growth potential, profitability, accessibility, and alignment with company resources and objectives, while also analyzing consumer - related data.