a measure of a customers worth (sales minus costs) to a business over ones lifetime is called customer…

a measure of a customers worth (sales minus costs) to a business over ones lifetime is called customer relationship management. true false

a measure of a customers worth (sales minus costs) to a business over ones lifetime is called customer relationship management. true false

Answer

Brief Explanations:

Customer relationship management (CRM) is about managing interactions with customers, not measuring a customer's worth (sales minus costs) over a lifetime. Customer lifetime value (CLV) is the term for that measure.

Answer:

B. False