mix it up directions: choose a nationally known business (such as target or apple). using online research…

mix it up directions: choose a nationally known business (such as target or apple). using online research, answer the following questions about the business. when you have finished, discuss your responses with your instructor. 1. what is the name of the business? 2. what type of business is it? 3. briefly describe the major product items that are sold by this business. 4. briefly describe the major product lines offered by the business. 5. based on your research, explain what product - mix dimensions are used by the business. 6. what sort of image does the product mix create for this business? 7. who is this business’s target market? 8. how does the product mix help this business compete? 9. what changes could be made to the business’s product mix to improve the business? mix and match 1

mix it up directions: choose a nationally known business (such as target or apple). using online research, answer the following questions about the business. when you have finished, discuss your responses with your instructor. 1. what is the name of the business? 2. what type of business is it? 3. briefly describe the major product items that are sold by this business. 4. briefly describe the major product lines offered by the business. 5. based on your research, explain what product - mix dimensions are used by the business. 6. what sort of image does the product mix create for this business? 7. who is this business’s target market? 8. how does the product mix help this business compete? 9. what changes could be made to the business’s product mix to improve the business? mix and match 1

Answer

Brief Explanations:

  1. Name: For example, if choosing Apple, the name is Apple Inc.
  2. Type: Apple is a technology - based multinational corporation.
  3. Major products: iPhones (smartphones), iPads (tablets), Macs (computers), Apple Watches (wearable devices), and AirPods (wireless earbuds).
  4. Product lines: iPhone line, iPad line, Mac line, Apple Watch line, AirPods line, and accessory lines.
  5. Product - mix dimensions: Width (number of different product lines like mobile, computing, wearable etc.), length (total number of products in all lines), depth (number of variants within each product line), and consistency (relatedness of products in terms of use, production etc.). Apple has a wide width with multiple product lines, a long length with many products, a deep depth with different models and configurations in each line, and high consistency as they are all technology - related.
  6. Image: The product mix creates an image of a high - end, innovative, and user - friendly technology company.
  7. Target market: Tech - savvy consumers, professionals, students, and those who value design and user experience.
  8. Competition: The diverse product mix allows Apple to target different market segments, provides a seamless ecosystem for users, and differentiates it from competitors.
  9. Improvements: Apple could expand into new product categories like smart home appliances more comprehensively, or offer more budget - friendly options in some product lines to reach a wider customer base.

Answer:

  1. Apple Inc.
  2. Technology - based multinational corporation
  3. iPhones, iPads, Macs, Apple Watches, AirPods
  4. iPhone line, iPad line, Mac line, Apple Watch line, AirPods line, accessory lines
  5. Width, length, depth, consistency
  6. High - end, innovative, user - friendly technology company
  7. Tech - savvy consumers, professionals, students, those who value design and user experience
  8. Targets different market segments, provides ecosystem, differentiates from competitors
  9. Expand into new product categories, offer more budget - friendly options