an online clothing store posts product images to social media. customers click on an image and then visit…
an online clothing store posts product images to social media. customers click on an image and then visit the stores website to make a purchase. what type of conversion attribution model is this?\nsingle - source\nposition based\nmulti - source\nlast social touch
Answer
Brief Explanations:
In this case, since the customers' purchase is directly triggered by clicking on a social - media image (the last social interaction before the purchase), it follows the last social touch conversion attribution model. Single - source implies only one source of data for attribution which isn't clear here. Position - based has more to do with positions in a customer journey like first or last click in a sequence. Multi - source involves multiple types of sources contributing to the conversion decision.
Answer:
Last social touch