penguin books sought to reduce expenditures related to the printing of books in its trade and educational…

penguin books sought to reduce expenditures related to the printing of books in its trade and educational market and contracted with a printing company in china. however, the publishing company soon realized that china has weak enforcement of intellectual property laws and that counterfeit books began appearing in the marketplace, which greatly affected penguins profits. the company found that it had little recourse against the contract manufacturer and learned a very difficult lesson in international marketing. which environmental force impacted penguin books?\no a. economic\no b. competitive\no c. technological\no d. ethical and social responsibility\no e. consumerism

penguin books sought to reduce expenditures related to the printing of books in its trade and educational market and contracted with a printing company in china. however, the publishing company soon realized that china has weak enforcement of intellectual property laws and that counterfeit books began appearing in the marketplace, which greatly affected penguins profits. the company found that it had little recourse against the contract manufacturer and learned a very difficult lesson in international marketing. which environmental force impacted penguin books?\no a. economic\no b. competitive\no c. technological\no d. ethical and social responsibility\no e. consumerism

Answer

Brief Explanations:

The issue here is related to weak intellectual - property law enforcement and counterfeit products, which fall under the category of ethical and social responsibility in marketing. Ethical and social responsibility in marketing involves issues such as fair competition, protection of intellectual property, and consumer rights. The presence of counterfeit books due to weak law enforcement affects Penguin Books' business in an ethical and social - responsibility context.

Answer:

d. Ethical and social responsibility