performance indicators\n1. explain the nature and scope of the selling function.\n2. explain the role of…

performance indicators\n1. explain the nature and scope of the selling function.\n2. explain the role of customer service as a component of selling relationships.\n3. explain key factors in building a clientele.\n4. describe the nature of target marketing in services marketing.\n5. plan follow - up strategies for use in selling.

performance indicators\n1. explain the nature and scope of the selling function.\n2. explain the role of customer service as a component of selling relationships.\n3. explain key factors in building a clientele.\n4. describe the nature of target marketing in services marketing.\n5. plan follow - up strategies for use in selling.

Answer

Brief Explanations:

  1. The selling function involves promoting and exchanging products or services. Its scope includes identifying customer needs, presenting offerings, and closing deals.
  2. Customer - service in selling relationships builds loyalty, resolves issues, and enhances the overall customer experience.
  3. Key factors in building a clientele include trust, quality service, personalized attention, and effective communication.
  4. In services marketing, target marketing involves identifying specific customer segments and tailoring services to meet their unique needs.
  5. Follow - up strategies in selling can include post - sale communication, offering additional services, and seeking feedback to maintain and grow customer relationships.

Answer:

  1. The selling function promotes and exchanges products/services. Scope: identify needs, present offerings, close deals.
  2. Customer - service in selling builds loyalty, resolves issues, enhances experience.
  3. Key factors: trust, quality service, personalized attention, communication.
  4. In services marketing, target marketing tailors to specific customer segments.
  5. Follow - up strategies: post - sale communication, offer additional services, seek feedback.