question 10 of 10\nmonopolistic competitors advertise to differentiate their products. advertising can serve…
question 10 of 10\nmonopolistic competitors advertise to differentiate their products. advertising can serve at least two useful functions: it can impart information, and it can signal product quality. match the examples to the likely purpose of advertising in each case.\nhome depot advertises a black friday sale in a weekly circular.\na cadillac commercial shows a famous athlete driving a cadillac.\na bmw billboard introduces the new 3 series and highlights its great gas mileage.\nat the opening of a new dealership, mercedes distributes an extravagant brochure.\nanswer bank\nadvertising as a signal of quality\nadvertising as information
Answer
Brief Explanations:
- Home Depot advertising a Black - Friday sale in a weekly circular is providing information about the sale, so it's advertising as information.
- A Cadillac commercial showing a famous athlete driving a Cadillac is using the celebrity to signal the quality of the car, so it's advertising as a signal of quality.
- A BMW billboard introducing the new 3 - series and highlighting its great gas mileage is providing information about the new model and its features, so it's advertising as information.
- At the opening of a new dealership, Mercedes distributing an extravagant brochure is likely trying to signal the high - end nature and quality of its brand and products, so it's advertising as a signal of quality.
Answer:
- advertising as information
- advertising as a signal of quality
- advertising as information
- advertising as a signal of quality