question 10 of 75\nwhy is it important for a sales associate to know how a stores products compare to the…

question 10 of 75\nwhy is it important for a sales associate to know how a stores products compare to the products of competing stores?\na. to explain why customers should avoid purchasing competitors products.\nb. to highlight the differences between the stores products and those of the competition.\nc. to inform customers where they can find the best products at the best prices.\nd. to plan for future purchases when the competitors products will be on sale.

question 10 of 75\nwhy is it important for a sales associate to know how a stores products compare to the products of competing stores?\na. to explain why customers should avoid purchasing competitors products.\nb. to highlight the differences between the stores products and those of the competition.\nc. to inform customers where they can find the best products at the best prices.\nd. to plan for future purchases when the competitors products will be on sale.

Answer

Brief Explanations:

A sales associate needs to be able to effectively communicate the unique selling - points of their store's products. Highlighting differences helps in differentiating the store's offerings and can influence a customer's purchasing decision. Option A is unethical, Option C is not the main goal as the associate should promote their store's products, and Option D is not the primary reason for comparing products.

Answer:

B. To highlight the differences between the store's products and those of the competition.