question 1 (10 points)\nconsumer markets consist of:\nintermediaries such as wholesalers and retailers who…

question 1 (10 points)\nconsumer markets consist of:\nintermediaries such as wholesalers and retailers who buy finished products and sell them for a profit.\nchurches, private schools, hospitals, civic clubs, charitable organizations and foundations\npurchasers and household members who intend to consume or benefit from the purchased products but do not intend to make a profit on the products.\nindividuals and business organizations that intend to make a profit by buying certain products to use for manufacturing other products.\nquestion 2 (10 points)\na group of individuals or organizations for whom a firm develops and maintains a marketing mix suitable for the specific need and preferences of that group is:\nthe undifferentiated approach\nthe marketing mix\nthe total market approach\na target market

question 1 (10 points)\nconsumer markets consist of:\nintermediaries such as wholesalers and retailers who buy finished products and sell them for a profit.\nchurches, private schools, hospitals, civic clubs, charitable organizations and foundations\npurchasers and household members who intend to consume or benefit from the purchased products but do not intend to make a profit on the products.\nindividuals and business organizations that intend to make a profit by buying certain products to use for manufacturing other products.\nquestion 2 (10 points)\na group of individuals or organizations for whom a firm develops and maintains a marketing mix suitable for the specific need and preferences of that group is:\nthe undifferentiated approach\nthe marketing mix\nthe total market approach\na target market

Answer

Brief Explanations:

  • For Question 1: Consumer markets are made up of end - users who consume products for personal use and not for profit - making resale or production.
  • For Question 2: A target market is a specific group for which a firm tailors its marketing mix.

Answer:

Question 1: Purchasers and household members who intend to consume or benefit from the purchased products but do not intend to make a profit on the products. Question 2: A target market