question 11 of 75\nwhat type of purchase is best described as a customers unplanned decision to buy an item…

question 11 of 75\nwhat type of purchase is best described as a customers unplanned decision to buy an item just prior to the transaction?\na. coincidental\nb. guided\nc. impulse\nd. instinct

question 11 of 75\nwhat type of purchase is best described as a customers unplanned decision to buy an item just prior to the transaction?\na. coincidental\nb. guided\nc. impulse\nd. instinct

Answer

Brief Explanations:

Impulse purchases are unplanned decisions made right before a transaction. Coincidental doesn't specifically refer to unplanned - just a chance occurrence. Guided implies some external influence. Instinct is a natural tendency, not the right term for this type of purchase.

Answer:

C. Impulse