question 19 (4 points)\ngeneric brands are\no a a branding strategy that offers consumers a private label of…

$question 19 (4 points)\ngeneric brands are\no a a branding strategy that offers consumers a private label of comparable or superior quality to a manufacturer brand\no b the practice of marketing two or more brands together, on the same package or promotion\no c no - frills products offered at a low price without any branding information\no d developed by national brand vendor and retailer and sold only by that retailer$

question 19 (4 points)\ngeneric brands are\no a a branding strategy that offers consumers a private label of comparable or superior quality to a manufacturer brand\no b the practice of marketing two or more brands together, on the same package or promotion\no c no - frills products offered at a low price without any branding information\no d developed by national brand vendor and retailer and sold only by that retailer

Answer

Brief Explanations:

Generic brands are basic products with no - frills, sold at low prices and lacking extensive branding information. They are not private - label brands of comparable or superior quality (option a), nor are they about marketing multiple brands together (option b), and they are not developed by national brand vendors and retailers for exclusive retail sale (option d).

Answer:

C. no - frills products offered at a low price without any branding information