question 6 (4 points) the complete set of all products offered by a firm is called a brand association b…

question 6 (4 points) the complete set of all products offered by a firm is called a brand association b product lines c product d product assortment

question 6 (4 points) the complete set of all products offered by a firm is called a brand association b product lines c product d product assortment

Answer

Brief Explanations:

A brand - association is related to consumer perception of a brand. Product lines are groups of related products. A single product is an individual item. Product assortment refers to the complete set of all products offered by a firm.

Answer:

d. Product assortment