regina is looking to start a knitting business and completes a target market profile to include in her…
regina is looking to start a knitting business and completes a target market profile to include in her business plan. identify which item in her target market profile is in the wrong category and where it should be moved. \in a typical week will spend $10 - $15 on non - food items\...she should move this from buying patterns to demographics. \willing to spend a little more for good quality products\...she should move this from buying patterns to psychographics. \dont spend money on unnecessary items\...she should move this from demographics to buying patterns. everything is in the correct category.
Answer
Brief Explanations:
Demographics refer to statistical data about a population such as age, gender, income etc. Psychographics relate to attitudes, values, and lifestyle. Buying - patterns are about how consumers purchase. "In a typical week will spend $10 - $15 on non - food items" is a buying pattern. "Willing to spend a little more for good quality products" is a psychographic trait. "Don't spend money on unnecessary items" is also a psychographic trait. The statement "In a typical week will spend $10 - $15 on non - food items" is wrongly categorized as Demographics and should be in Buying Patterns.
Answer:
The item "In a typical week will spend $10 - $15 on non - food items" is in the wrong category. It should be moved from Demographics to Buying Patterns.