regina is looking to start a knitting business and completes a target market profile to include in her…
regina is looking to start a knitting business and completes a target market profile to include in her business plan. identify which item in her target market profile is in the wrong category and where it should be moved.\n\in a typical week will spend $10 - $15 on non - food items\...she should move this from buying patterns to demographics.\n\willing to spend a little more for good quality products\...she should move this from buying patterns to psychographics.\n\dont spend money on unnecessary items\...she should move this from demographics to buying patterns.\neverything is in the correct category.
Answer
Brief Explanations:
Demographics refer to statistical data about a population such as age, income, etc. Buying patterns are about how much and what people buy. Psychographics involve attitudes, values, and lifestyle. "Willing to spend a little more for good - quality products" reflects a value and attitude towards products, which is more related to psychographics rather than just buying patterns.
Answer:
"Willing to spend a little more for good quality products" ...she should move this from Buying Patterns to Psychographics.