regina is looking to start a knitting business and completes a target market profile to include in her…

regina is looking to start a knitting business and completes a target market profile to include in her business plan. identify which item in her target market profile is in the wrong category and where it should be moved. demographic information female teachers and students at entrepreneurship high school, with household incomes of over $20,000. doesnt spend money on unnecessary items. geographic information entrepreneurship high school to anywhere, usa 2012 psychographic information hard - working students and teachers, like to go shopping, busy with school and after - school programs, like to spend time outdoors, enjoy being fashionable at affordable prices buying patterns purchase using cash and are willing to spend a little more for good quality products, in a typical week will spend $10 - $15 on non - food items. \in a typical week will spend $10 - $15 on non - food items\...she should move this from buying patterns to demographics. \willing to spend a little more for good quality products\...she should move this from buying patterns to psychographics. \dont spend money on unnecessary items\...she should move this from demographics to buying patterns. everything is in the correct category.

regina is looking to start a knitting business and completes a target market profile to include in her business plan. identify which item in her target market profile is in the wrong category and where it should be moved. demographic information female teachers and students at entrepreneurship high school, with household incomes of over $20,000. doesnt spend money on unnecessary items. geographic information entrepreneurship high school to anywhere, usa 2012 psychographic information hard - working students and teachers, like to go shopping, busy with school and after - school programs, like to spend time outdoors, enjoy being fashionable at affordable prices buying patterns purchase using cash and are willing to spend a little more for good quality products, in a typical week will spend $10 - $15 on non - food items. \in a typical week will spend $10 - $15 on non - food items\...she should move this from buying patterns to demographics. \willing to spend a little more for good quality products\...she should move this from buying patterns to psychographics. \dont spend money on unnecessary items\...she should move this from demographics to buying patterns. everything is in the correct category.

Answer

Brief Explanations:

Demographics refer to statistical data relating to the population and particular groups within it like income, gender etc. Psychographics deal with attitudes, values, and lifestyle. Buying patterns are about how consumers purchase. The statement "Willing to spend a little more for good - quality products" reflects a value and lifestyle preference, which is psychographic, not a buying pattern.

Answer:

"Willing to spend a little more for good quality products" ...she should move this from Buying Patterns to Psychographics.