the sales - promotion techniques used within the trade market are: a. couponing, cash allowances…

the sales - promotion techniques used within the trade market are: a. couponing, cash allowances, incentives, and slotting fees. b. incentives, allowances, training programs, and cooperative advertising. c. slotting fees, point - of - purchase displays, consumer rebates, and merchandise allowances. d. case allowances, sweepstakes, couponing, and training programs.

the sales - promotion techniques used within the trade market are: a. couponing, cash allowances, incentives, and slotting fees. b. incentives, allowances, training programs, and cooperative advertising. c. slotting fees, point - of - purchase displays, consumer rebates, and merchandise allowances. d. case allowances, sweepstakes, couponing, and training programs.

Answer

Brief Explanations:

Coupons are more for end - consumers. In trade markets, common sales - promotion techniques include incentives for channel partners, allowances (like cash or merchandise), training programs to enhance partner capabilities, and cooperative advertising to share promotional costs. Consumer - facing elements like consumer rebates and sweepstakes are less relevant in trade markets.

Answer:

B. incentives, allowances, training programs, and cooperative advertising