select the correct answer. which statement most accurately defines a marketing information system (mis)? a…

select the correct answer. which statement most accurately defines a marketing information system (mis)? a. a structured, computer - based system that provides primary research information b. a structured, computer - based system that provides information about competitors c. a structured, computer - based system that provides secondary research information d. a structured, computer - based system that provides information about various business functions

select the correct answer. which statement most accurately defines a marketing information system (mis)? a. a structured, computer - based system that provides primary research information b. a structured, computer - based system that provides information about competitors c. a structured, computer - based system that provides secondary research information d. a structured, computer - based system that provides information about various business functions

Answer

Answer:

D. a structured, computer - based system that provides information about various business functions

Brief Explanations:

A marketing information system (MIS) is a comprehensive, structured, computer - based system that gathers, organizes, and provides information related to different business functions like sales, product development, and customer service to support marketing decision - making, not just primary or secondary research or competitor information.